HM Brand Guidelines and Logos
FOR DIGITAL
RGB
RGB is the color model that all electronic devices use to reproduce color, such as televisions, computers, phones, tablets, etc. RGB files are suited for electronic presentations created in PowerPoint, Word, Key Note, Prezi, etc. or any Internet-related needs.
HEX COLOR
HEX colors are used for specifying colors within web pages. In most cases, you can use the RGB files for this purpose.
PNG
Portable Network Graphics is a file format for image compression that is widely used on today’s Internet. On this page they have a transparent background.
FOR PRINT
4-COLOR PROCESS (CMYK)
Four Color Process (CMYK) is used for all printed materials – brochures, flyers, trade show artwork, etc.
VECTOR ART
Vector graphics are high-quality artwork, with clean lines and shapes that can be scaled to any size and is perfect for print applications.
DOWNLOADABLE LOGOS
