Performance of Iconic Law Firm Jingle at Albany’s Palace Theater Highlights Exceptional Youth Talent from New York State and Western New England
Albany, NY (February 8, 2026) – Harding Mazzotti LLP focused the spotlight on New York and Western New England’s top youth musicians during Super Bowl LX with a commercial featuring the firm’s partners conducting and enjoying a performance of their iconic jingle by the Empire State Youth Orchestra (ESYO). The commercial aired during the Super Bowl’s third quarter local commercial break in the Capital Region media market and featured Harding Mazzotti partner Paul Harding conducting the orchestra as partners Victor Mazzotti and Rosemarie Riddell Bogdan observed the performance at the Palace Theater – a storied Albany landmark.
Paul Harding, managing partner of Harding Mazzotti LLP, said, “For years we’ve wanted to do something to highlight the excellence and commitment of local youth pursuing their dreams, and the Empire State Youth Orchestra offers a shining example through its talented musicians, dedicated staff, and proud and supportive parents. The Super Bowl provides the largest stage available to share their talent, with the Palace Theater being one of the most recognizable cultural venues in the Capital Region. We are extremely honored to showcase these amazing young women and men in making a piece of Super Bowl history.”
In addition to featuring the Empire State Youth Orchestra in their Super Bowl commercial, Harding Mazzotti LLP provides continuing support to ESYO as a Vivace level sponsor which provides the orchestra with financial support to further their operations and mission throughout the year.
“Being part of a Super Bowl commercial was unforgettable for our students. They weren’t just playing notes – they were collaborating, adapting, and contributing to a real, high-profile creative project. This collaboration connected ESYO’s music education with the wider community and showed our students that their work as young musicians has relevance far beyond the concert hall. It was a powerful experience for them, and a proud moment for our organization,” said Etienne Abelin, Music Director, Empire State Youth Orchestra.
Founded in 1979, the Empire State Youth Orchestras is an ensemble of classical music performing groups aimed at providing talented young musicians with an opportunity to participate in group ensembles with other similar musicians. Based in the Capital Region of upstate New York, ESYO ensembles are composed of approximately 300 talented and musically advanced high-school and middle-school students from New York and Western New England. The most advanced group, the Symphony Orchestra, is considered one of the premier youth orchestras in the United States, and regularly performs concerts at the Troy Savings Bank Music Hall, Proctors Theatre, Saratoga Performing Arts Center, Ozawa Hall at the Tanglewood Music Center, and Carnegie Hall among others.
